It's the jam!

I just heard a great quote on a reality television show:

"I'm the jam! I don't understand why anyone wouldn't want to butter their bread with me."

MTV: Washed Up

I find myself talking about my disdain for MTV again. Shocker! Now, I'm a fan of the reality TV series "America's Next Top Model" (I can hear your laughter!). Hey...it's my guilty pleasure, OK! So MTV has been sporadically playing old cycles of the top model show; I can't really figure out what that schedule is, but they're playing the episodes in marathons...and have been for weeks, if not months.

I'm just now realizing how much MTV realizes they're in the shitter with their programming, or else why would they be playing this show so often. Sure, it's great for their [momentary] ratings, but how can it really help them long-term? I want to know what you think:

Is MTV on the way out? Or are they simply striving to keep-up with the ratings game?